Thursday, March 24, 2011

That play on words slogan may not be so great after all

Just saw an ad for Maggi (a bullion cube producer) all about mom cooking great food and families. Their slogan is "It's hugging good"

I don't know about you, but the only thing that brings to mind is the rather less family friendly "it's f*cking good".

If that really was the intention, I have one word for the marketing genius behind that one.

FAIL