Although iWeb is incredibly fast for designing a site, it is a pain to update. So now my thoughts on marketing will now be housed here, on blogspot.
My first thought on the new platform will touch on something that all marketers should keep in mind: when the basic product is terrible, there is not much you can do to fix that, even with a snappy and quite frankly revolutionary advertisement.
I am course talking about Christine O'Donnell's "I'm not a witch" ad. Great buzz. She still lost by 15 percentage points.
