The sad fate of a video game legend

Companies love to use celebrities to endorse their products. Which is funny, as this leaves your brand mercy to the bad behavior that celebrities engage in (I'm thinking Accenture and Tiger Woods here, but there are plenty of other examples).

Still, the allure of stardust keeps companies coming back. In fact, the trend for celebrity endorsements has even hit the small town I live in, and revealed the sad fate of a video gaming legend:

Yep, it seems that Link, of Legend of Zelda fame, is endorsing Nicorette gum at the local pharmacy. And man, looking at Link in his prime, he really has let himself go...

You probably don't need an SEO professional...

...but you DO need another pair of eyes to do a copy check.

Well, for fun I decided to see if I could get my site ahead of self proclaimed SEO professional Travis Larson Florida. And lo and behold, using SEO principles that you can find anywhere on the Web, my site is now number 3 on Google (with customizations turned off, so this is not just a result based on my browsing history preferences), just behind Travis Larson Band who have the 1 & 2 spot and ahead of TLF, who seems to like using unnecessary CAPS.

Awesome. 

The secret? Pick your keywords well (in my case, it was easy: my name). Use them naturally on your site. Make sure your site has useful content. Don't use automatic backlink generators. Write a useful meta description (this doesn't improve your SEO, but it helps people figure out if they should click your site). Only link relevant content. 

That said, I should have double checked my meta description, since it has a typo. I immediately corrected it, but it take a while for the Google crawler to find my site. 

Lesson learned